So what IS a #SoulfulSummer?

If you've been following us since our #SoulfulSummer campaign debuted, you may be wondering, "What is a soulful Summer". First of all thank you Beauty for being a valued, customer, supporter, follower, all of that! We sincerely appreciate you vibing with us. With all of the uncertainty going on in the world especially the last year or so, we feel like its so important for us to safely get back into the routine of LYFE. That includes getting back to everything we love and miss, especially the FASHION! There were so many things we didn't get to do because the world was on lock down last year so its almost like we are in a catch up phase.

The key point we want to drive with the #SoulfulSummer mission is now that we have reclaimed our time lets make the best of it and look our BEST. There are many reports that mention just how much the pandemic and lockdown impacted our feelings, emotions and mental state. Now that we are getting back out to socialize there is no better time to make sure we look good while doing so. An article on thriveglobal.com (click here for full content), mentions 

"Being trendy and fashionable certainly transforms your self-perception. It won’t just influence the level of confidence but also signifies how others perceive you."

We couldn't agree with this statement more and its really the entire premise for starting this Lyfestyle brand for curvy women any way. 

How has the pandemic impacted your closet and fashion? Drop a comment under this post, we would love your feedback on this one.